The use of mentors is a rising trend in the PR industry. When selecting one, analyze your network and create a list of successful, accomplished professionals who you believe might make good mentors.
Next, narrow down the field to those with whom you have meaningful, productive relationships. You should also evaluate the personal qualities of each, as well as their similarities and differences to you. These traits include unique insight, PR philosophy, work ethic, and a willingness to help others.
A ...