First and foremost, erase any preconceived notions of what an intern should do. Be prepared to offer interns a diverse, real-world experience.
The first step is the application process. Look at it as a recruitment tool. The best way to cultivate the next generation of talent is through treating the internship program as an ongoing job interview where all of the candidates are potential employees. Students look to internships as a way to progress their careers. Treating the program as a ...