It's tempting to curtail your brand management and marketing budget during an economic slowdown. However, a company should manage and market its brand even more carefully at such times.
Living up to your company's brand promise separates the strong, sustainable brands from those that will fail in economic turmoil. No one can maintain your brand better than your employees on the front line, because they are often the first point of contact for your customer.
Strong brands are protected through a ...