First, you need a comprehensive capacity-resource-planning system to monitor utilization of current staffers and projects as they progress. This ensures employees will be on time and within budget without being overbooked. It also offers a reasonable level of predictability.
Once a firm reaches a certain size, say 50, a simple spreadsheet doesn't cut it. An enterprise-resource-planning solution built specifically for PR and marcomms companies can take short- and long-term planning to a new level.
In the short term, you can ...