Good Housekeeping, February
What does your company do, and what are its media goals?
Kristen Harris: Implus is a footcare-accessory company with a mission of providing products that make shoes better. Our media goals are to raise our brand awareness and creatively inform a wide range of consumers about the benefits of our products.
What made Good Housekeeping such a good target? How did you pitch the editors there?
Harris: Good Housekeeping has a circulation of more than 4.6 million, so we ...