Associated Press, October 28
Who were your clients, and what were their media goals?
Bruce Bobbins: Our clients were William Kalush and Larry Sloman, authors of The Secret Life of Houdini: The Making of America's First Superhero. The new book was being released by Simon & Schuster's Atria division, but the authors felt it wasn't getting enough push beyond book reviewers. They wanted us to create [additional] buzz.
The AP is known for syndicated hard news, but what made it a good ...