Craig McGuire detailed Nike Communications' Hot Type campaign for Rosewood Hotels & Resorts in PRWeek's May 29, 2006, issue. The program, originally conceived as a service amenity linked to the Little Dix Bay resort's new pool, brought advance copies of novels into the resort for guests to enjoy before the public had access to them.
The program has since been expanded to Rosewood Resorts' properties all over the world and spawned the Hot Type Author Series, which brings authors to ...