Hostess Brands, the maker of foods including Twinkies and Wonder Bread, said earlier this month that it will shut down its business after a nationwide workers strike crippled the company. Before its liquidation began, Hostess employed 18,500 people. Georgia-based baker Flowers Foods and Mexican bakery giant Grupo Bimbo have since been among those companies cited as potential buyers of Hostess' individual brands.
Erik Halvorson, the company's communications chief, chatted with PRWeek to talk about its media and internal communications strategy during ...