SAN FRANCISCO: Social networking site hi5 recently selected the Horn Group as its AOR, following a competitive review.
Mike Trigg, VP of marketing for hi5, said it selected the Horn Group because of its relevant experience, capabilities, and geographic reach.
The agency has been tasked with increasing hi5's brand awareness in the US, developing global messaging, and overseeing product launches, which include virtual worlds, new language versions of the site, and mobile components.
"We do see Facebook... as a major competitor," ...