AUSTIN, MN: Hormel Foods Corp. is supporting the launch of its new corporate and recipe Web sites with a significant PR campaign targeting consumers, stakeholders, social-media sites, and bloggers.
The sites - HormelFoods.com and HormelFoodsRecipes.com - were launched in late October.
Julie Craven, VP of corporate communications at Hormel, said the consumer-branded meat and food products manufacturer will use a number of vehicles in its efforts to drive people to the sites, including packaging, investor communications, executive speaking activities, and ...