In the world of fuel-cell technology companies, revenue hasn't been easy to come by.
The lack of products obviously doesn't make it easy, so Horizon Fuel Cell Technologies, hoping to both bring in revenue and raise awareness about the company, decided to make something it could actually sell: a toy hydrogen car.
Horizon enlisted Weber Shandwick to help promote the H-racer.
Strategy
After buying the toy for himself, William Brent, WS VP and head of its Cleantech unit, approached the company with a ...