SAN MATEO, CA: Social media management platform HootSuite has selected Edelman as its PR AOR following a review.
HootSuite hired Edelman to help drive sales of its HootSuite Enterprise software, a paid-for business platform that helps companies organize their social media and community engagement initiatives. The agency, which started working with HootSuite on August 15, will oversee media relations.
The company selected Edelman for its global reach and media and business connections, said Sandy Pell, manager of PR at HootSuite. ...