Client: Honest Tea (Bethesda, MD)
PR agency: Formula PR (Los Angeles)
Campaign: Honest Cities
Duration: July 19
Budget: About $60,000
Honest Tea and AOR Formula PR set up unmanned pop-up stores asking passers-by to take a bottle of Honest Tea and leave a dollar while employees watched discreetly.
Strategy
"We take pride in being honest with our consumers," says Peter Kaye, Honest Tea VP of marketing. "This is a way to ...