Atlanta: The Home Depot has unveiled its first-ever social media campaign to drive gift card sales during the holidays.

As part of The Home Depot $25,000 Holiday Gift Card Contest, consumers can submit video entries, at Homedepot.com/youtube, detailing the home-improvement projects they would like to undertake. The winner will receive a $25,000 gift card to help pay for their project.

Manish Shrivastava, president of Home Depot Incentives, said it usually targets different mediums for campaigns, but ...