The executives at Sewell, NJ-based Hollywood Tans felt that the company didn't have a consistent identity.
To help change its image, it called upon Mullen to organize a rebranding effort to reintroduce the company to its target demographic of males and females ages 18 to 25 in cities throughout the US.
Strategy
The PR team wanted to garner a stronger public presence for Hollywood Tans as a fun and trendy brand, in an effort to eventually increase its customer base, ...