Social media
How can social media be used for upcoming holiday sales?
"Creatively and extensively," says Lisa Wehr, CEO of Oneupweb. This season's hottest products are employing an extraordinarily creative variety of social marketing tactics - from podcasts, forums, and shared video content to entire virtual worlds where fans can interact.
Wehr offers numerous examples of corporations embracing social media in this way: Webkinz created a safe social network for its plush pet owners. The Nintendo Wii has its own MySpace profile. ...