ATLANTA: Holiday Inn has kicked off the final installment of its 60th anniversary campaign by creating an interactive mosaic of consumer stories and photos.

For the last phase of the initiative, which launched in August, the InterContinental Hotels Group brand developed the HolidayInn60.com site to serve as a home for the 1,100 stories and “then and now” photos submitted by consumers in 14 countries, said Verchele Wiggins, VP of global brand management for Holiday Inn Family of Brands. The microsite, ...