ATLANTA: InterContinental Hotels Group, owner of chains including Holiday Inn and Crowne Plaza, is celebrating its 60th anniversary with a campaign aimed at having consumers share stories and photos from their past.
The initiative kicked off Wednesday in Memphis, Tennessee where the children of Holiday Inn founder Kemmons Wilson re-enacted the ribbon cutting ceremony from the first hotel in 1952 and re-created the same photo from 60 years ago.
Jim Anhut, SVP of Americas brand management at InterContinental, said: “The idea behind the campaign is ...