Client: IHG (Atlanta)
PR agency: Weber Shandwick, (New York)
Campaign: Holiday Inn brand relaunch
Duration: January 2009-ongoing
Budget: More than $1 million
Francie Schulwolf, VP of corporate communications, Americas, at IHG, explains that while brand awareness of Holiday Inn (HI) was very high, it had become "marred with an inconsistent image." In 2007, IHG announced a global relaunch to be complete by 2010. It focuses on physical and customer-service changes to all 3,300-plus HI hotels, which are mostly franchise-owned. Weber ...