WASHINGTON: Hill & Knowlton debuted a new practice last week, The Association Specialty Group, which will focus solely on the unique needs of trade associations. Lindsay Hutter, who spent the past 15 years at the National Association of Convenience Stores (NACS), has signed on to lead the effort.

"There are about 150,000 trade associations in the US, and about 3,500 of those are based here in Washington," said Hutter. "By themselves, they are a $50 billion industry. Nine out of 10 ...