ALEXANDRIA, VA: The National Healthy Mothers, Healthy Babies Coalition (HMHB) is working with Hill & Knowlton to raise awareness and increase participation in Text4Baby, a free mobile health service.

The program launched February 8 and is supported by a public-private partnership that includes sponsors like Johnson & Johnson, the White House Office of Science and Technology Policy, the Department of Health and Human Services, and CTIA - The Wireless Association.

Users who opt into Text4Baby receive medical ...