NEW YORK: A&E Television Networks (AETN), the parent of History, conducted a consumer awareness effort for its May 25 program, The Link, that began with an emphasis on the scientific community. The show explored the recently identified 47-million-year-old remains of a primate thought to be a "missing link" to humans.

The scientists involved wanted news of the find broken in a scientific journal, said Michael Feeney, SVP of corporate communications at AETN. The network had known about the discovery since last ...