Client: Hiscox Small Business Insurance (Armonk, NY)
PR agency: CJP (New York)
Campaign: Leap Year
Duration: June 6-August 8, 2011
Budget: $400,000
In November 2010, Hiscox, a specialist insurance company, launched its direct and online small-business products in the US and was looking for a unique way to increase brand awareness.
Strategy
To buck the insurance industry's dull reputation, Hiscox worked with CJP to devise an entertaining approach to reach entrepreneurs and small-business owners. ...