MCLEAN, VA: Hilton Worldwide has hired Santa Monica-based Murphy O'Brien as its global AOR for the Hilton Hotels brand, following a restructuring that combined its US and international marketing groups.
The agency, selected following a competitive review, will lead Hilton's global PR strategy, but currently focuses on execution within the US.
“Hilton has been through a period of reorganization that has given us for first time in a long time a global marketing focus,” said Andrew Flack, VP of global brand marketing for Hilton ...