MCLEAN, VA: Hilton Hotels has launched its first media site dedicated to promoting the Hilton brand, called Hilton Global Media Center.
Previously, news about the Hilton brand was found on the company's corporate site, along with its six other brands. “This is our first brand-focused PR site,” said John Forrest Ales, director of PR, Hilton Hotels. “This allows the Hilton brand to branch out [from the corporate site], and share compelling content to journalists about the 530 hotels around the ...