MCLEAN, VA: Hilton launched a review for an agency to provide communications support for the Hilton HHonors guest-loyalty program, confirmed Scott Carman, director of communications, customer marketing.
"We are in the final stage of a closed review of agencies," he stated via e-mail.
He would not provide additional details about the review.
Cohn & Wolfe CEO Donna Imperato said that the agency, which in the past had been AOR for the Hilton Hotels & Resorts brand for over 20 years, as well ...