NEW YORK: Hillshire Farm, a Sara Lee brand, has launched its new "So Good. They'll Think It's For Them" campaign aimed at women.
The initiative's goal is to attract more female consumers while increasing awareness about the variety and quality of the company's meat products.
On August 4-7, Hillshire is going to kick off the campaign with an event in San Diego at BlogHer '11, an annual networking conference where top brands launch products and women share social media advice with their peers.
“At BlogHer we will bring ...