High school sports coverage was once the dominion of local media, including newspapers, TV, radio, and community weeklies. They provided the features, scores, and game recaps that their audiences couldn't get anywhere else.
However, interest in high school sports is rising and coverage of teen athletes is emerging as a surprising growth category.
“High school sports is the college sports of 20 years ago, so everybody wants more coverage,” notes Brad Heath, editorial director of Tulsa, OK-based VYPE High ...