’It’s all about building and maintaining the brand.’ Hi-tech PR
firms have hammered this mantra into clients’ minds for years, but a
recent spate of agency name changes suggests that this principle has
gone right out the window.
’It’s all about building and maintaining the brand.’ Hi-tech PR
firms have hammered this mantra into clients’ minds for years, but a
recent spate of agency name changes suggests that this principle has
gone right out the window.
First, the news broke that Weber subsidiary Technology Solutions (TSI)
was diluting its ...