WASHINGTON: The Centers for Medicare and Medicaid Services has rehired Powell Tate after a competitive bid to conduct outreach for its “Welcome to Medicare” program.
The Weber Shandwick unit has worked on the account with the Department of Health and Human Services unit since 2009. The firm will focus on increasing the number of people who receive the Welcome to Medicare prevention exam, which consumers are eligible for the first year they have Medicare Part B.
The exam “helps seniors and ...