WASHINGTON: The Department of Health and Human Services' Office on Women's Health is looking to raise awareness of the risk of heart attack for Hispanic women age 50 and older with a Spanish-language campaign.
The federal agency has hired PSA and outreach firm Plowshare Group, with Hispanic Communications Network and SocialxDesign working as a subcontractors handling PR and digital media strategy, to promote the effort. The contract is worth just less than $400,000.
The initiative is called “Haga La Llamada, ¡No ...