PALO ALTO, CA: Tech giant Hewlett-Packard is reviewing firms to serve as its social and digital media agency, according to a senior source at the company. HP has not previously worked with an agency in this capacity, so there is no incumbent, the source said.
The source declined to name the agencies participating, but said that the company is speaking with “a handful” of firms. Its corporate AOR is Hill & Knowlton, and HP also works with Porter Novelli (imaging and ...