INDIANAPOLIS: The Indianapolis Symphony Orchestra has hired a local PR firm and an ad agency to craft an image campaign it hopes will broaden its audience appeal and help it erase recent budget deficits.
The symphony will work with Hetrick Communications, which was selected over several other local agencies. The assignment marks the first time in several years that the symphony has worked with an agency.
"We really wanted to go with a local firm because they know our demographics best," said ...