Hertz Australia and New Zealand has appointed Sydney-based Icon International Communications as its PR and communications agency, following a competitive pitch.
Icon was chosen for its response to the brief and its link with global PR firm Ketchum, as well as its experience within the travel category, according to the car rental firm.
The agency will handle the Hertz business in Australia and New Zealand and work closely with the brand's marketing team to deliver a strategic PR and communication program, including ...