Agency: Michael Olguin, president, Formula PR (San Diego)
Placement: The Huffington Post, March 11, 2011
Pitch timeline: Three months
Who is your client and what are its media goals?
Herradura is a super-premium tequila brand owned by Brown-Forman. Its target consumers are affluent 30- to 49-year-old men.
The brand's goal and the media strategy of our Formulatin division for this campaign is to change the perception of tequila from a drink you did shots of to a fine ...