Shots are the way most Americans drink tequila. Herradura's educational push is out to change that
On most every fashionable cocktail menu, tequila selections go on for columns, competing for page space with high-end cognacs and single-malt scotches. But connoisseurs aside, US consumers can name only a few tequila brands, and most drink the distinctly flavored liquor as a shot or with fruity syrups as part of a blended margarita.
"Tequila can be enjoyed and appreciated if [you] learn to drink it ...