In 2007, Henkel launched a contest called Henkel Helps, encouraging citizens nationwide to tell the company why their community deserved a helping hand. Selected by public vote, Henkel helped clean up flood-damaged areas of Gainesville, TX.
“We wanted to continue the momentum... [so we] came up with the Henkel Helps Schools contest as a logical extension,” says Natalie Violi, Henkel's director of corporate communications.
The contest asked students, parents, school staff, and community members to nominate a deserving school to ...