NEW YORK: William Grant & Son's brand Hendrick's
Gin will launch a campaign next month highlighting unusual elements of five US cities.
The “Voyages into the Unusual” effort will kick off in Houston on June 5. The campaign “is kind of a
traveling circus,” said Dave Welty, commander of special operations at Hendrick's.
“We want to create this 360-degree, three-day event of Hendrick's madness
that comes to town where we take people out of the mundane and celebrate the
unusual,” he explained.
In Houston, San ...