The right pitch can help get coverage for the smaller tech companies.

While it can be harder for smaller consumer tech companies to net influential coverage, it is certainly possible. As with any company, it requires a combination of research, perseverance, and a unique story angle.

Though it may be wise to focus on national titles, it's important not to forget the hometown paper. That's the guidance Chicago-based GolinHarris gave Cobra Electronics, a client also based in ...