Software that helps with message management has fast evolved.
The rise of blogs, social networking sites, and other non-traditional media is triggering real excitement in the tech and PR worlds, but with it comes fear within many established consumer product companies.
"I was talking with a client, an outdoor clothing manufacturer, who noted he was more concerned than ever of being literate with his customers five years from now," says Barry Reicherter, Porter Novelli SVP for persuasive technologies. "There is a ...