As more and more corporations step up their PR functions, the industry remains a job-seeker's market. Michael Bush discovers what employers are doing to seek and retain creative and diverse talent
With the growing importance of corporate social responsibility, digital influence, blogs, and the 24/7 news cycle, the need and regard for effective and creative communicators on both the agency and corporate side are as great as they've ever been. And as a result, salaries and packages are, generally speaking, increasing. ...