NEW YORK: Heineken USA continues its push into the growing Hispanic market with the debut of a pop-up performance space and art gallery, called The Spot, in New York City's Nolita neighborhood tonight.
The Spot by Heineken, in partnership with creative house Remezcla, opens its doors tonight and for the next three weeks will feature artists from Latin music and culture to connect with the consumer audience, said Tara Carraro, senior director of corporate communications at Heineken USA.
"By 2020, ethnic ...