WHITE PLAINS, NY: Heineken USA, which has been juggling its agency roster for several months, has selected Edelman as AOR for its Strongbow brand, further expanding its work with the firm.
The company, which added Strongbow to its portfolio this month, tapped Edelman for consumer and corporate PR work for the for the cider brand after giving the agency the PR accounts for a number of other brands last year.
Edelman was named corporate communications AOR for Heineken USA and consumer ...