WHITE PLAINS, NY: Heineken is expanding its Mural Arts Series and incorporating this initiative into its overall marketing platforms: "Give Yourself a Good Name," and the Spanish version, "Demuestra Quien Eres." Targeting Hispanic males, the initiative showcases the beer company's commitment to local Latino artists.

In the Bronx, NY, Miami, and Los Angeles, Heineken will install murals, as well as, for the first time, on-the-ground art installations, done by Latino artists who are representative of the Hispanic communities in ...