Heineken International is holding a global pitch to find an agency to create a digital platform for its flagship beer brand.
It is understood that Creativebrief is handling the review.
The lager giant will add the appointed agency to its global roster as one of its lead digital shops. The platform is expected to focus initially on Heineken, but could be rolled out across brands such as Strongbow, Foster's, and Kronenbourg 1664.
One agency source suggested Heineken is seeking to build a stronger ...