WHITE PLAINS, NY: Heineken has launched a new phase of the "Open Your World" campaign, encouraging consumers through social media to drink responsibly.
The campaign extension, “Sunrise belongs to moderate drinkers,” showcases Heineken's “Man of the World” icon turning down drinks at parties and still having a great time.
“This campaign promotes the cool factor of moderation,” said Tara Carraro, senior director of corporate communications at Heineken USA. “Heineken believes responsible consumption is key to the sustainable growth of Heineken ...