WHITE PLAINS, NY: Heineken USA has consolidated its PR agency roster and expanded Edelman's existing role with the company to include work on most of its brands.
Edelman has been awarded the beer company's flagship Heineken and Heineken Light brands, as well as Amstel Light. MSLGroup previously served as AOR for the brands.
In July, Edelman was named corporate communications AOR for Heineken USA and consumer AOR for the Dos Equis brand. MSLGroup served as the corporate AOR for the company since 2006, ...