ANGLETON, TX: Now that jurors have handed down a $253.5 million verdict against Merck, healthcare marketers are left debating what the massive award means for the future of direct-to-consumer outreach.
Although the award cannot exceed $26.1 million under Texas law, it is still significant because of the message jurors seemed to be sending Merck and the industry in general.
"I was amazed at the size of the verdict, and it made me very sad," said Harry Sweeney, CEO of Dorland Global Health ...