Client: Heaven Hill Distilleries (Bardstown, KY)
PR agencies: CommandPR, Mirrorball (New York and Los Angeles)
Campaign:Hpnotiq Harmonie launch
Duration: July 2011
Over the past two decades, Heaven Hill Distilleries, which opened in 1934, has sought to move beyond its focus on American whiskeys and broaden its product line.
Heaven Hill acquired Hpnotiq Liqueur in 2003 and has come to recognize young, social-savvy women as that brand's biggest audience. ...