WASHINGTON: The National Heart, Lung, and Blood Institute (NHLBI) will integrate mobile marketing into the 10th anniversary edition of “The Heart Truth” campaign. The effort is scheduled for Mercedes-Benz Fashion Week in New York next February.
The group, and its partner the Foundation for the National Institutes of Health (FNIH), are “really looking at taking full advantage of mobile technology” to reach more women in 2012, said Sally McDonough, director of communications of the NHLBI.
She added that the Heart ...